Ghana’s largest media conglomerate is rolling out its most ambitious football coverage plan yet, assembling a seven-member journalist squad and a multi-platform broadcast strategy to keep fans glued to every moment of the 2026 FIFA World Cup.
Multimedia Group Limited, the parent company of Joy FM, JoyPrime, and Hitz FM, has laid out a detailed programming schedule designed to match the scale of the first-ever 48-team World Cup. The expanded tournament format means more matches, more storylines, and more demand from Ghanaian audiences hungry for round-the-clock football content. The media house appears determined not to leave that appetite unsatisfied.
At the heart of the coverage sits a dedicated weekday show launching on June 11, the tournament’s opening day. Broadcasting from 10:00am to 12:00pm on JoyPrime, the two-hour programme will deliver breaking news, tactical analysis, team updates, player form assessments, and the hottest talking points emerging from stadiums across North America. Seven seasoned sports journalists — Nathaniel Attoh, Fentuo Tahiru Fentuo, Daniel Koranteng, Razak Musbau, Haruna Mubarak, Karim Benin Abdul Karim, and Victor Atsu Tamakloe — will anchor coverage across television and radio.
Complementing the flagship show is a punchy daily segment called *World Cup Minute*, hosted by Daniel Koranteng. The short-form update will air every weekday on both Joy 99.7 FM and Hitz 103.9 FM, offering quick-hit summaries for listeners who cannot sit through a full broadcast. For those craving deeper discussion, a weekly review show, *Destination 2026*, already airs on Fridays at 6:00pm, with Muftawu Nabila Abdulai and Razak Musbau unpacking key narratives on screen. Victor Atsu Tamakloe handles the radio edition every Thursday at 8:00pm on Joy FM.
The multi-format approach — spanning television, FM radio, and presumably digital extensions — signals Multimedia Group’s intent to own the World Cup conversation in Ghana. By distributing content across JoyPrime, Joy FM, and Hitz FM simultaneously, the company can reach audiences whether they are watching at home, listening in traffic, or tuning in from market stalls and offices. The build-up programming already on air suggests the group wants to establish viewer habits well before the first whistle blows in June.
For Ghanaian football fans, the investment is welcome news. Major tournaments often expose gaps in local coverage, with audiences forced to rely on foreign broadcasters who rarely centre African perspectives. Multimedia Group’s commitment to dedicated analysts and structured programming slots could set a benchmark for how Ghanaian media houses approach global sporting events going forward.
As sixteen cities across the United States, Canada, and Mexico prepare to host the world, the real contest for Ghanaian broadcasters may be just as fierce — winning the loyalty of millions of fans who expect nothing less than world-class coverage from their own backyard.
Source: MyJoyOnline
